In case you do not know it yet (admittedly, I didn't until recently): some time ago, LEGO® has set up an exciting web project, called LEGO® CUUSOO.
If you got an idea for a new model, share it there. In case it gets at least 10.000 supporters, LEGO® will review it and maybe produce it as an official product (with you receiving royalties).
LEGO® CUUSOO is still in beta state, but check it out!
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